The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing

Inside our quest to the lightest bottle feasible, we took our eyesight to some workforce of pro glassmakers. Exploring styles and glassblowing strategies to minimise glass usage with no compromising durability.

This new, lightweight bottle can be a detail of exquisite elegance; but a lot more importantly, it demonstrates what is feasible In relation to lightweighting glass. We are going to go on implementing these learnings throughout our vary, having extra progressive strides as we glance to the way forward for Scotch.”

Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the suggestion from the spear for glass—specifically for businesses wishing to offer in Europe.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be designed by adopting a exam-and-find out design, coming up with and Checking out without having limitation and imagining what the future of light-weight luxurious packaging could provide.

International Style Director at Diageo, Jeremy Lindley who led the look challenge, reported, “Johnnie Walker Blue Label Ultra was born outside of an ideation session thinking about the way forward for luxury. With other categories going to lightweight – including eyewear and higher-overall performance biking – we questioned no matter if luxury spirits could adhere to accommodate. “We took our eyesight to some workforce of pro glassmakers and through a five calendar year examination-and-discover system bit by bit uncovered how to make exquisite, lightweight glass.

From peaty whisky to fruity whisky, lean on our professional insights to find the complete variety and character of different whisky flavours.

The result is an field-1st that, in addition to acquiring exquisite splendor, showcases what luxurious, lighter-fat, reduce-carbon bottles of the longer term could look like. As Component of the Diageo Spirit of Progress action prepare, Johnnie Walker aims to lessen the fat of website glass Utilized in its packaging; an ambition that is certainly geared toward lessening the amount of carbon emissions connected to packaging.3 While the technological know-how just isn't nonetheless available to launch bottles of this fat at scale, forever, the understanding Johnnie Walker has garnered is previously being applied to lightweighting assignments over the Diageo portfolio.

Certainly—this collectible edition may be requested on the internet and delivered securely towards your doorway with signature affirmation.

Weighing a hundred and eighty grams, the Blue Label Ultra bottle is usually a glimpse into the way forward for sustainable luxury spirits packaging

Find out more about Spirit of Development – our world-wide ESG programme to help you develop a extra inclusive and sustainable planet.

Five years in the past, Johnnie Walker set out with a certain ambition; to move the spirits marketplace forward. Owning discovered that a lot of luxurious categories ended up heading in a fresh way – ‘delicate’, rather then ‘weighty’ – the manufacturer sought to experiment with one among its most luxurious whiskies. Aiming to drive the boundaries of lightweighting glass, all during the name of development.

With less than 888 bottles introduced globally, Every single bottle is independently numbered and presented inside a luxury collector’s circumstance.

“In lieu of hold this new information near our upper body, we’re thrilled to offer a royalty-no cost licence to our granted UK patent to the entire world.

“We’re most likely about 12 months from those 1st products and solutions hitting the industry due to the lightweighting method.”

This is the one particular-off bottle for now illustrating the artwork on the feasible, for a design and style experiment and redefining light-weight as luxury. We are going to carry on to use these learnings across the wider Diageo vary.

Dr. Walker sought out liquids from distilleries for example Oban, Brora and Royal Lochnagar, in addition to a quantity of ghost whiskies, initially produced in distilleries that have considering the fact that closed.

Johnnie Walker set out to progress the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, motivated from the development in direction of 'delicate' in lieu of 'large' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.